Imagine this: Let’s take an example of two small businesses (A and B) that started in the same year. After two years, when you look back at these two companies in terms of business growth, Company A is showing rapid progress and growing faster whereas company B is stagnant. The reason behind the growth of company A is vivid as it took the support of automation solutions.
According to the Small and Medium Business Trends report, “Small companies that are utilizing the power of automation are growing 1.6 times much better than its counterparts who are not at all tapping the benefits of automation.
Small business automation is like automating some of the redundant tasks so as to improve the productivity at the bottom line (or) it is an act of utilizing technology to automate the small business’ manual processes. For example: Setting up an automated email response whenever a mail is received from the client. Primarily, small businesses use the automation tools to provide consistent and personalized customer experiences.
Small business automation streamlines business activities, reduces the workload, improves the sales cycle, reaches targeted audience on a global scale, focuses more on customer retention and acquisition, improves sales, saves time and money for the organization, and more.
The major untapped benefit of small business automation is that it collects customer data, segments the targeted audience into several groups according to their tastes, preferences, buying patterns, browser search history etc, creates personalized marketing messages and targeted social media updates. This targeted and personalized message connects with your audience, improves the brand value, and increases the customer loyalty and fan base.
If you’re a small business owner and are thinking if automation is really work the investment, is is! Because of the invaluable benefits it offers, it’s time to invest in cloud based automation tools as it is cost effective and scalable for small businesses.
Before you plan to purchase automation software for your small business, you should:
- Identify your business needs
- Figure out what business processes need to be automated
- Which kind of software best suits your business? (Cloud based or On-Premise)
- What is your targeted budget
- What kind of features the software offers
- How many users need to access the software in your company
- Do you need a CRM software or marketing automation software or Sales Force automation?
Automation always makes your customers happy, work processes can run smoothly, it reduces human errors, and improves employee morale. What are you waiting for? Adopt automation software today to drive your business forward.