Improving Collaboration between Sales & Marketing – Part One
However good the product or service might be or however good the team is, the performance of any business is measured by the number of customers it gains and the revenue it generates. While closing the deal and bringing home the customer is the responsibility of Sales, it is Marketing that raises awareness about the […]
What Hercules’ Second Labor Teaches us about Procurement Fraud – Part One
Before we get into procurement fraud and what we can learn about it from the second labor of Hercules, let’s take a look at the second labor itself. To atone for killing his wife and children, Hercules is sent to serve King Eurystheus for a period of twelve years by an oracle. The King sets […]