Increasingly, these days most of the sales representatives are working away from the office to meet prospects, customers and to sell the company products and services. When the sales team is in office, they have access to the CRM data but when they are on move, they get disconnected to the wealth of the information offered by the CRM software. This creates a huge gap in the performance of sales representatives.
To avoid such loopholes, these days’ businesses are investing in mobile CRM technology. The mobile CRM solution enables the sales team to have access to real-time customer data from anywhere in the world and at any time provided your smartphone is connected to mobile data. With instant access to customer data, the sales team can close deals much faster, boost sales productivity, provide excellent customer service, and increase the company revenue.
Here are a few reasons why your business should adopt mobile CRM technology today:
- Access and Update Real-Time Customer Data
Imagine your sales representative heads to meet an important client and halfway he remembers that he forgot his address book in the office and needs to go through the details of the prospect so that he can close the deal with more confidence.
But, how can a sales representative access the prospect’s data while on the move? Mobile CRM application enables the sales professionals to have access to real-time customer information at any time and anywhere in the world and also keeps your sales representative prepared and informed around the clock. In the above situation, if you had provided mobile CRM software to your sales representative, he can have immediate access to the prospect’s data, speak with the customer confidently, answer the prospect’s questions effectively, and close the deal successfully. Once the deal is closed successfully, he can immediately update that information on mobile CRM system eliminating the strenuous task of sales professional having to visit the office once again to update the sales status.
- Shortens the Sales Life Cycle
With the help of the mobile CRM software, the sales team can close the deal successfully with fewer interactions. Once the deal is closed successfully, they can immediately update the information on mobile CRM system which can reduce the administrative tasks. It will help the sales team to dedicate more of their time in generating sales, working on new opportunities, interacting and building customer relationships.
- Successful Follow-up With Customers
A successful follow-up call to your client, customer, or a prospect is an essential part of the sales process. By using the mobile CRM software solution, the sales professionals can set remainders when the follow-up call is scheduled. By adding the remainders to the follow-up calls, you can add as much information as you need in order to have a successful follow-up.
Besides when the sales force is on move, they can plan and prepare for the call and as soon as a new lead arrives in the CRM platform, the sales team can immediately follow-up with the lead.
Mobile CRM is an important tool for businesses to manage critical information. As the world is steadily taking the mobile route in every task, it’s important for businesses to adopt mobile technology. Embrace mobile CRM solution in your business and empower your employees with an application that lets them have customer data at their fingertips.