Demographic profiling is an essential exercise that must be done when promoting products and services. Rationalizing segments of the overall population will help businesses narrow down on their
[ Read More ]Customer is the glue that binds all marketing. Retaining your consumer base is a task easier said than done. During the time that this article takes shape, the screen space is also filled with
[ Read More ]The sales function of any organization is one of the most important business functions, if not the most important. The sales function has a direct impact on the organization’s bottom line and the
[ Read More ]In the previous post, we saw how engagement and customer development can help us nurture our leads and bring them to the finish line. Continuing the discussion in this post, we’ll see some more
[ Read More ]In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in
[ Read More ]Regardless of the industry you operate in or the products or services you offer, there are several essential skills that your employees should possess while engaging with your customers.
[ Read More ]How you communicate with your prospects and customers, as noted in the previous post, has a direct impact on the growth of your organization. You may have a great development team or run the best
[ Read More ]Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the
[ Read More ]This is a continuation of the previous post where we touched on the importance of collaboration between an organization’s sales and marketing teams. One way to improve this collaboration is to
[ Read More ]Even though it benefits them the most, salespeople can sometimes be very reluctant to regularly use online CRM software due to a dislike of technology or the lack of will to train themselves on
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