Social customer relationship management (CRM) software is a new emerging technology that can empower small businesses to monitor brand reputation, track social conversations across different social channels, generate new sales-ready leads, and build stronger, deeper and unbreakable relationships with customers.
Although there are several hidden benefits associated with social CRM tool, the major advantages of social CRM software for small businesses are:
- Better Customer Engagement: A small business thrives only if a customer engages with their brand. The better a consumer connects with a brand, the higher the chance for the sale to close. The social CRM tool empowers small businesses to boost social media presence and connect with right customers.
By utilizing social CRM solutions small companies can manage their social profiles and quickly like or comment on customer posts, reviews and share relevant content on social channels. Small businesses can even keep track on consumer social activities, conversations about their brand, customer social behaviors’ such as how they are engaging with the brand and what kind of content they are sharing on social networking sites. This kind of social information is vital for small businesses to identify key influencers, spot current customer trends and needs, and can receive crucial alerts on how people feel about their business. It will help small businesses devise profitable decisions, build strong relationships with clients and customers, and drive sales.
- Provides Superior Customer Service: All your customers deserve excellent customer service but your most loyal and trustable customer expects recognition. A simple thank you note or a special discount coupon for your customers’ important occasions make your loyal customers happy and stick to your brand. The social CRM software enables small businesses to track social conversations and interactions about their business, monitor customer behavior on social platforms, and quickly respond to customer service cases.
Besides, the social CRM monitoring tools help small business owners identify actively engaging customers, reward them with special offers and discounts, and encourage them to spread the word about your business across various social media channels.
- Boosts Social Selling Capabilities
Social selling the company products and services via social networking sites is a new addition to the current generation that can help small businesses speed up the process of qualifying a lead. Based on the social data and customer behavior available from the CRM tool, the sales professionals can qualify the leads faster and close the deal successfully.
These days the competition among businesses is high and companies require social tools integrated with CRM software to run a profitable business. If your small business is lagging behind, then it’s time to update your CRM system with a social element to connect personally with your customers and engage with them.