Launch a perfect survey to move from one-way conversation to two-way conversation with your customers. Customer is the king in business; the opinion of the customer is very powerful. It is important to know what they need before you launch a product and if they liked your product or not. With intensive analysis drawn from the survey results you can focus on ROI opportunities and not waste time on unwanted issues.
While using online survey software to create your survey, here are some best practices to follow which help you receive actionable insights.
Introduction or memo is important
A perfect survey has an introduction that motivates participants and gives a clear idea about the survey. A memo or an introduction states the purpose of the survey and why it is important to hear from them. It also focuses on why the survey is being conducted and what the due date is.
Organize the questions
As your survey will target many people, you must keep it simple and short for all to understand it easily. Respondents will be confused if they have to think a lot about the questions and it will result in inaccurate data. Order questions in a logical way so that participants are ready for the next question when they answer the previous one. You can always start your survey with interesting questions to attract attention and keep them engaged.
Don’t get personal
Ask general questions and avoid asking personal questions as it might offend participants. Angry respondents will surely exit your survey decreasing the response rate. The answering options must have the category of ‘don’t know,’ ‘can’t say,’ and so on. You have to give your users the choice of all possible answers or else they will choose a false answer where they do not want to respond. This will lead to false data and wrong data analysis.
You can launch a survey to explicate customer satisfaction or market trends. Your intention is to involve your customers for the better understanding of products or services as they are important in your business.
Are you thinking of launching a survey? Visit SutiSurvey for more details.