Customer satisfaction is a major component in the survival of a business. But how do you know whether your customers are satisfied with your business products and services? Simple, you just need
[ Read More ]Surveys can be fun, intriguing, and reflective. More importantly, surveys function as casual self-appraisal tools and also help read the mind of the customer. Quick responses are most definitely
[ Read More ]Every business needs to carry out a fair amount of research, whether it is to make marketing decisions like product positioning or business decisions like resource allocation. There are several
[ Read More ]Everyone loves data. After all, it is what we have to go by and what we base our decision making on. Whether the objective is to understand the response to our recently launched product or our
[ Read More ]An online survey is an easy and cost-effective way to acquire information. However preparing good surveys which elicit good responses from participants is not such an easy task. As yourself; how
[ Read More ]In the previous installment of this blog, we told you about the broad classification of survey questions and explained one of these categories with their applications. In part two, we will
[ Read More ]Questions make up the very soul of your survey. It is through your questions that you make your survey boring or interesting. Make your survey interesting and your response rates increase and
[ Read More ]If it was not clear before, it will be now- if you did not clearly know what your customer thinks about your company or your products, then this is the time to find out! Once you know what your
[ Read More ]Do you know if your employees are enjoying their work culture? In love with their jobs? Their morale is better than it was earlier? Are they satisfied with managerial decisions? All of these
[ Read More ]It is that time of the year again! Everyone in the marketing department – from bloggers to market researchers – is looking for customer feedback on their favorite products and
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