Every business needs to carry out a fair amount of research, whether it is to make marketing decisions like product positioning or business decisions like resource allocation. There are several methods, qualitative and quantitative, available to organizations to carry out this research but in terms of convenience, reach, and ROI, nothing comes close to surveys conducted using online survey software.
Survey software allows organizations to create online surveys and send them to respondents in multiple ways through multiple mediums. Using an inbuilt intelligence module, they can represent the data the way they want to and gather insights from it.
So, what makes survey software your best research partner?
Easy to use: Creating an online survey using this software is so easy that anyone can do this without any training. Intuitive buttons and drop down menus clearly guide the creator of the survey.
Reach: As these surveys can be sent to respondents online, there literally is no restriction on location. They can reach anyone they want to, irrespective of the location of the respondent.
Convenience & flexibility: Users can create surveys at their convenience and use a variety of methods to send them to their respondents. They can publish the link on their social media pages, email the survey directly to their clients, or send the link to the survey in an email. As mentioned earlier, all the responses will be collated and made available to them at one place.
Secure: This software is completely secure; no one but the recipient and the sender will have access to the answers.
Cost: This is where online surveys trump other methods. With a relatively small investment, users can create as many surveys with as many questions as they please and send them to as many respondents as they need to. If opted for this method instead of other, more expensive ones, they could even use the leftover cash to offer rewards to respondents to complete the survey.
So, want to try online survey software, your best research partner, today?