Marketing is a top priority for businesses. No matter how innovative your business products and services are, without the proper marketing strategy it’s impossible to reach the right target audience to sell your company’s products and services.
Today’s business competition has reached cut-throat levels and marketing professionals need to strive hard to keep their brand at the forefront of customer’s mind. With the rapid evolution of new technologies, the mundane marketing activities are increasingly automated freeing up valuable time of the marketing department.
What is Marketing Automation?
Marketing automation is a software platform, an integral component of the customer relationship management (CRM) tool, which aims to automate the time consuming and repetitive marketing activities such as sending emails and updating social media postings. By automating the manual processes, the marketing team can have lots of free time to focus more on core operations of the their department.
Here are a few reasons why your business should focus on marketing automation software:
- Helps In Customer Retention
Customers are the key to successful business growth. It’s always important to strive for a fine balance between customer retention and customer acquisition. But remember the cost to retain an existing customer is less when compared to acquiring the new ones.
The marketing automation software has proven to be an effective tool in retaining existing customers in the form of marketing intelligence. It provides deeper insights into the behavior of both existing and new prospective customers. With this information, businesses can predict customer interests, purchase habits, needs, and accordingly one can frame an ideal marketing plan to attract new customers and retain existing ones.
- Develop Highly Personalized Relationships
A marketing automation tool enables businesses to develop highly personalized professional relationships with every prospect, every customer, and with every new lead through various strategies such as lead prediction, lead nurturing, lead scoring, lead qualification, customer digital footprint analysis, social behavior analysis, trigger marketing campaigns, and sales & marketing analysis.
Establishing lasting relationships with customers, referred to as relationship marketing, is a form result of a powerful marketing tool which enables the business to focus more on improving customer satisfaction levels which ultimately results in better customer retention rates.
- Generate Better Leads
Marketing automation solutions help businesses to generate high-quality leads and nurture those leads much faster. Whenever a customer has expressed interest in your business in the form of a newsletter or browsing through your blog, the marketing automation software captures the customer’s intent, stores the information in the system, and helps you to reach out at the optimal time with the appropriate message.
While in the lead nurturing stage, it’s important to keep your customers engaged and interested in your brand. By utilizing the services of marketing automation systems and technologies, such as drip marketing campaigns and personalized email marketing, encompass businesses to nurture leads faster by avoiding the manual task of sending personalized emails to each customer in the sales cycle.
Also, marketing automation system tracks and monitors responses to the marketing campaigns as well as marketing expenditure. If you are looking for a way to lower the costs of marketing activities and campaigns, then marketing automation software is the best affordable solution for businesses to manage marketing campaigns effectively and grow your business rapidly.
Are you planning to purchase marketing automation software for your business? Signup for a free demo today!