Today, multiple suppliers are available in the marketplace, companies could find it challenging to establish the correct price of a customer relationship management (CRM) solution. Many CRM platforms provide pricing, which may come with hidden expenses. Previously, businesses invested around 45 billion dollars in CRM solutions.
However, there are other affordable options, which are user-friendly, intuitive, and easy to use. Thus, there is no longer the need to compromise on your business quality, in an effort to reduce CRM costs.
1. Quick and Easy Implementation
A robust CRM system must blend with your organization. It should bebe an integral part of sales methods and policies, allowing salespeople to make the best use of data, their time, plus bring in more prospects. Now, deploying a CRM product isn’t that simple. It will require a separate IT department, with an expectation that the overall process cannot be completed in a day.
At times a few suppliers may charge you to train their sales team, which only adds to the CRM cost. Thus, ultimately the focus must be to select a robust CRM solution that is easy to deploy and utilize for salespeople. Always select a solution, which provides a free trial option to test the platform. So your sales department can learn and get to know about a new interface before investing in it.
2. Receive Consistent Support
When you put faith in a CRM supplier and invest in a contract, you must understand that support is not free. As sales teams face learning a whole new type of tool like a CRM, you must pay for each hour of support they leverage in your direction. A few CRMs charge close to almost 30% of the total pricing for simply helping with knowledge on the services, inside and out.
You will need about two-three months of support to deploy a complicated CRM. Thus, choose a software that offers free post-sales support so you no longer need to worry about being ignored by the provider once the transaction is complete.
3. Untangle Hidden Expenses
It pays to read the fine print, specifically when it comes to legacy contracts. When you sign a long-term contract with the legacy CRM supplier hoping that over time it will eventually offer excellent value for your money. However, unfortunately, these contracts will not be beneficial for your business based on the one-sided documents and billing practices they still follow.
Add possible maintenance expenses to the contract and it will absolutely impact the CRM pricing model. Rather than getting caught in a web of hidden expenses, you should consider a solution that does not lock you into an agreement. Instead select one which provides complete attention and support to all customers.
4. CRM with GDPR Features
With the GDPR features, your clients’ data becomes more critical than ever before. For instance, if the customer must be removed from the database, you need to honor their request and send a confirmation mail of deletion. Or, when the consumer requests a digital report of the data you stored on them within the CRM application, you must create a similar report for every client.
The solution will save you productive hours. Rather than eliminating customer data manually from multiple marketing, sales, and service databases.
You must integrate an effective CRM tool with other applications to complement it. Such as a helpdesk solution, document management software, HRIS, accounting software, and much more for a one-stop solution to serve all clients. A few solutions also offer multiple integrations that can actually confuse sales teams and ultimately charge more for those specific integrations. You may even need to pay up to 15,000 dollars if integration requires customization to the CRM user interface.
Thus, when verifying CRM pricing verses features, look for a solution, which offers free integrations with other business tools. Select an easy-to-use CRM software solution that provides native integrations with several apps within the market, for free.
A high-quality tool makes sure to purchase a robust client engagement experience. Before signing on the dotted line, look for the above helpful points, which can affect the cost of a CRM and make a prompt decision.