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Know How Artificial Intelligence is Changing CRM

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Today, a customer relationship management platform is the most sought after solution worldwide. The software is a fully functional and feature-rich application; it is presently undergoing a massive transformation propelled by artificial intelligence.

Companies are looking for robust CRM software solutions with AI capabilities. These solutions are powerful data aggregation tools, which allow organizations to gather, store, handle, and centralize conversations. More effective management and automated customer-outreach nurtures long-lasting relationship with the consumers.

1. Acts as Your Virtual Assistant

When AI is integrated with your CRM system, it will allow workers to become more efficient, as well as, productive. Your salespeople can schedule meetings, manage calendars, make calls to clients, take down notes, follow-up with them, and much more. So, it is basically about taking away all the administrative tasks that hinders business processes.

For instance:

a. Listening and capturing interactions at the time of sales meetings. Now you don’t have to miss out any critical point.
b. The call analytics in CRM records all the meetings/calls, collects transcripts, and highlight the references to the phrases and topics of detailed interests.
c. The calendar management app automatically set up meetings.

2. Lead Management

Your salespeople may miss out following up on a potential prospect as either they are overburdened with their task or they may simply forget to follow-up. When the lead volume is on the rise, it becomes daunting to sift through all of them.

You cannot ignore the leads, specifically the qualified ones. So, when we combine AI and CRM technology, we receive a lead generation powerhouse. This helps us to boost outputs without compromising the quality of conversation and revolutionize the way we engage.

For instance:

a. AI-based tools replicate salespeople, acting as the initial point of engagement between a prospect and company via SMS/email. Once the prospect gets qualified, the sales department takes it over to close.
b. Look for tools that generate prospects from different mediums whenever a client showing purchasing intention from you.
c. A predictive analysis prioritizes the contacts and accounts based on their probability to purchase. It aids your team to focus more on qualified leads while building the pipeline first.

3. Customer Retention and Engagement

An AI-powered CRM solution can generate tailor-made experiences and conversations by determining emotional state of mind via text or voice-based words, conversation pattern, and tone. The technology can perform sentiment analysis and image recognition technology to better know client satisfaction and interest with the products and services in real-time.

When your business receives this insightful information, you can easily recognize potential issues fast and take relevant action in order to respond to your consumers. AI integrations with CRM software can monitor data from client interaction touchpoints and provide accurate forecast on their intentions.

For instance:

a. Check online review and feedback submitted by your clients and determine their tone.
b. Forecast caller intention, boost case resolution speed, and reduce escalation instances via speech analytics.

4. Customer Segmentation

AI-based CRM can aid you to become more granular in client segmentation strategy. With smart algorithms, you can easily segment clients effortlessly on the basis of buying behaviour, demographics, interests, and dislikes.

Study the past information on their behaviour and forecast future behaviour of your clients to offer personalized engagement experience/messages. The more targeted marketing and outreach becomes, the more prospects you can close.

For instance:

a. Using big data in order to target a specific set of potential clients rather than a large defined group.
b. The automated segmentation engine can generate detailed segments and execute targeted campaigns from a centralized database.

5. Close More Deals in Less Time

The AI-intensive CRM can study various sales aspects where the deals get closed and rejected. They offer useful data and make recommendations at multiple stages of the sales pipeline to advice salespeople on the next course of action for deal closure.

Plus, this can aid them to recognize which purchaser has a real intent to buy from you and accelerate the sales process, determining instances that had negative and positive effect on the funnel to handle the next pipeline effectively.

It has been observed that AI algorithms can influence major sales areas like forecasting, price optimization, cross-selling and upselling, managing performances, and lead scoring. So, while bringing AI and CRM together, it can give you comprehensive details on all the parameters, thus resulting in higher number of deal closes.

For instance:

a. AI offers smart suggestions, insights, and predictions so salespeople can implement these elements into lead management, sales pitch, and quotes.
b. The AI-drive CRM system puts similar services in groups, streamlines local list costs from sales dealers, and considers discounts, payment terms, and incentive to arrive at optimized and dynamic pricing.


Both CRM and AI are here to stay and play an integral part in the way businesses operate. Integrating AI into your CRM application is the best way to boost business intelligence and enhance revenue.

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