From learning about fresh leads to getting involved with them and finally closing a deal, your sales team performs a plethora of daily activities. It includes manual and tedious task of sending emails, following up with prospects, and updating records.
An automated customer relationship management platform (CRM) takes away all these time-consuming activities and runs them for you. Thus, the sales process becomes more productive and effective, without human error.
Why Do You Need a CRM?
Check out some of the less productive tasks your salespeople performed regularly.
a. Filling out heavy paperwork rather than instantly following up on new prospects
b. Typing same email several times to multiple recipients instead of using a template
c. Manually verifying, checking leads, and qualifying them
The overall objective is to spend as much time selling and allow a CRM software to take care of all other activities whenever needed. Automation enables you to optimize key activities, boost efficiency, and enhance task appropriateness by tracking the complete procedure.
1. Sending Welcome Emails and Following Up with Leads
Imagine you have fifteen leads to whom you sent welcome emails to all on a single day. This might initially sound easy. However, when you have around fifty prospects or even more, it will no longer be that simple. Surely, you can edit names individually and send emails separately. But this is the time taken away from core tasks, which is selling and closing deals.
Leverage a CRM automation solution to create a series of emails and automatically send them to all new leads. The best part is it’s not limited to only welcome emails. Also, notify current customers about possible discounts and wish them well on occasions like birthdays, anniversaries, plus provide product brochures and nurture the relationship at all times.
You can simplify the complete process with a CRM application, which enables you to set up email workflows in a few simple clicks to aid you to focus on other critical aspects that matter.
2. Handle and Qualify Prospects with Less Effort
Unlike other processes of capturing leads, this type of solution captures all necessary details as well. Thus, you no longer need to worry about traditionally upgrading fields and/or notes after a lead is created within the software.
A robust CRM software solution aids you in qualifying prospects without human intervention by allocating unique parameters to the sales methods and processes. It offers you a complete view into the leads and contacts with such information like marketing campaigns, services they are interested in, and much more. This will help you with contextual details right from the get-go and tailor your interactions with them properly and move forward without any intervention.
3. Receive Reminders and Cross-sell and Up-sell Campaigns
You can easily cross-sell as well as up-sell certain products or services to current clients. Now, you may miss out without timely reminders from an online CRM solution. As the solution has all purchaser details from the first purchase made, you can also receive reminders when customers are due for renewals. At that point use the opportunity to cross-sell/up-sell in order to improve conversions for other products or services.
The solution automatically sends reminders whenever clients are due for an additional purchase or upgrade. A CRM will allow you to set up sales sequences to be sent at well-spaced intervals and cross-sell other items in order to maximize conversions and boost revenue.
4. Build Reports and Streamline the Performance of Salespeople
Performance reports aid you in monitoring sales performances on a weekly, monthly, or quarterly basis. As a sales leader, it can be challenging to create these reports manually. A CRM system enables you to trigger any needed custom reports automatically right into the inbox at specific intervals. Hence, you, are sure each and every week, month, and quarter a comprehensive report is there waiting in your inbox.
This type of software allows you to have a custom report dashboard, which allows you a quick glimpse into the relevant sales data and analytics for a certain period. Also, you may dive deeper into the CRM metrics, create reports, and spend more time recognizing and fixing bottlenecks or roadblocks that your salespeople might encounter.
5. Pipeline Management, Sales Forecast, and Predictive Revenue
Excel sheets store data, but they also keep you in dark in a few key aspects like how much revenue you will make in a month. A CRM tool predicts your sales for a month based on the present sales and last year’s sales data. With AI-powered details, you can know when the deal is about to close. Plus, you can set up workflows based on the sales method to move the deals from one stage to the other, or into a different pipeline automatically.
A CRM forecasts sale in two different ways, either commit or best case. When your sales department assigns the previous type based on deals they identify will close quickly, the second will be market data to show that these are the deals your salespeople will close in the future month or quarter.
A CRM is an end-to-end sales automation platform, which enables you to handle the sales funnel, enter data, send out a series of emails, and create reports and analytics in a centralized system.