Embracing new trends is essential for HR recruitment. If you don’t stay ahead of the competition, then you will quickly fall behind. A robust recruitment software solution offers the latest features that help you remain competitive now and in the future.
A key recruitment marketing trend to adopt is using your company’s data to analyze hiring trends. Data plays an important role in the recruitment process. Real-time data helps you create better and more tailored job ads, targeted at certain groups. It also helps HR recruiters to decide on when would be the best time to run a hiring campaign.
Artificial Intelligence (AI):
AI automates important parts of the HR recruitment process. It enhances candidate screening, ensuring recruiters don’t miss key qualities or overlook excellent candidates. AI also means you can guarantee that candidates will be acknowledged from your organization by automating follow up emails and messaging.
Attract potential candidates to your website and then turn them into active candidates looking for work via your company. To do so, you need to implement marketing best practices. This includes blogging, targeted ads on Facebook, LinkedIn, Twitter, and other social media channels.
Each one of these marketing practices when done well brings in consistent candidates, building your company’s online presence, resulting in engaged applicants who have your company on their mind.
Social media channels like Facebook and LinkedIn are excellent tools for marketing job ads and reaching the right applicants with relevant and tailored messages.
Target ads to specific locations or skill sets, and push candidates through to your company’s Facebook page; that way you will be able to showcase what your company is all about in more detail.
Facebook groups can be used for free – your spending is therefore completely within your control. Videos on the Facebook page provide great insight on both your company and the job position you are advertising.
You can set a budget for the process and be sure you don’t over-spend; invest time in producing engaging content for groups and you’re likely to see a higher ROI.
The future of HR recruitment is increasingly digital and a sophisticated recruitment software solution that helps you easily adopt these new trends push the process the extra mile.