Make Your Way Through the Crowd: Increase Survey Response Rates

If it was not clear before, it will be now- if you did not clearly know what your customer thinks about your company or your products, then this is the time to find out! Once you know what your customers want, you will be able to serve them better. Launching a survey is one of the easiest ways to know what your customers think about your products or services. If you have already taken this route and found that your survey is not receiving enough response rate, then all this hard work goes to waste.

Here are a few ways you can increase your survey response rate:

Strategically use online tools and graphics

Fancy graphics might not always be the best way to get your customer interested in your surveys; they can sometimes distract participants which might in turn result in poor responses. However, there are a few ways in which you can use graphics that will help improve your survey responses. The strategic way to use graphics and/or online tools is by adding an image and web link for a prize or incentive which will encourage respondents to complete the survey.

Allow survey participation from all devices

Following the trend, you must allow your survey participants to take the survey from any device, be it smart phone, tablet, or a PC. Recent researchers have shown that the survey response rates have decreased as questionnaires are optimized for PC screens and it results in a bad visual display on smaller screens. You must introduce adaptive online questionnaires for participants to take surveys from whichever device they wish.

Design your survey well

Your survey should be launched, targeting a specific group of people, to get the best results. It is important to keep your survey small (not more than 15 questions) as participants may lose interest to complete the survey. Your questions should be specific and open-ended as then, you will take the recipients to their comfort zone. Be extra cautious about sensitive and personal questions and they should be asked at the end of the survey. You must send timely reminders to those who have not answered your survey as this helps increase response rates.

SutiSurvey has been designed to get the maximum responses from survey participants. Are you planning to launch a survey? Visit the website https://www.sutisurvey.com/

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