Are you in sync with the voice of your customers?

It is that time of the year again! Everyone in the marketing department – from bloggers to market researchers – is looking for customer feedback on their favorite products and services. Collecting feedback, however, can be a tedious task. It often involves email, in-person, telephone, and online surveys. Online surveys

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Vendor Innovation Can Solve All Your Problems

Software providers do a lot of ?keeping up with the Jones.? If their competition adds a feature, they do to. Then each trumpets its innovations as different (somehow) from all the others. This follow-the-leader mindset may keep a vendor in business, but it doesn’t? really do much for its clients:

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Why is Procurement Ignored as a Strategic Partner?

Ever since Just-in-Time manufacturing processes took the manufacturing world by storm in the late 20th Century, relationships between suppliers and their customers have become a strategic imperative for enterprises that wish to continually innovate product and process development. Somehow, though, the folks running the day-to-day relationship between the two parties

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