business intelligence

Predictive Analytics

How Businesses Can Use Predictive Analytics to Boost Customer Retention

In today’s dynamic digital world, predictive analytics in e-commerce is becoming the keystone of business evolution. With the ability to predict customer behavior and preferences, this advanced technology enables businesses to reengineer their interactions with customers. Predictive analytics helps businesses boost customer retention and enhance the customer experience. By using data and predictive modeling, companies […]

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Business Intelligence for Everyone – Part Two

In today’s increasingly data-driven world, restricting access to Business Intelligence (BI) to a few individuals or a few departments of an organization does not really offer any value to the organization. BI solutions can be costly to deploy and maintain, and if the whole organization is not benefitting from them, then the value is lost.

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CRM Software

Business Intelligence as a Source of Competitive Advantage

In a post a couple of weeks ago, we told you how right business intelligence can drive the company’s critical decision making. Even though many organizations realize the value of informed decision making and actionable insights, many of them balk at the idea of deploying an analytics application at their workplace. Business Intelligence (BI), when aligned

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