The digital transformation of the Customer Relationship Management (CRM) function has been in the works for a long time now. In many organizations, CRM has been limited to just selling the product, that is, just the time it takes for the prospect to go on to become a customer. However, it is essential to take […]
Digital Transformation of the Customer Relationship Management Function Read More »
IT professionals have their work cut out for them- it is not simple to strike a balance between minimizing expenses, maximizing the value of existing technology, and investing in the business future’s strategic tools. As organizations contend for brand loyalty and invest more in giving excellent client experiences, there is a greater emphasis on leaders
Key Questions IT Leaders Must Ask of a CRM Platform Read More »
In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example, say the marketing team works
Aren’t Internal Customers as Important as External Customers? – Part One Read More »
