Having inbound marketing activities, a clear sales process, and transparent strategies is crucial to business success. Today, technology plays a pivotal role in changing customer landscape and how people interact with your product and services. People are self-aware, informed better, and further along, the sales funnel when they engage with

If you ask any B2B marketing analyst about their most daunting and intimidating task, the answer will be lead nurturing. Marketers are accountable to drive and nurture new prospects throughout the client journey, also called customer lifecycle management, ultimately leading to a successful sale. But what does lead nurturing mean?

Today, the biggest fear of an organization that has just bought a new CRM system is that no one will use the solution. Unfortunately, this happens more often than many business leaders realize. The reasons for CRM failure may vary from business to business and come down to the fact

Popular cloud-based marketing and customer relationship management platform SutiCRM adds a couple of feathers to its figurative hat. Prominent B2B and B2C software review site CompareCamp has recently awarded SutiCRM its 2019 Rising Star and Great User Experience honors, citing the software’s intuitiveness and growing user base as its most

You might be wondering what is CRM and what exactly can it do for your business. In any business, leads and customers are the most valuable asset. This is the reason why managing and communicating with them properly is essential for business growth. Customer relationship management software is becoming a

Customer satisfaction has the deepest impact on your organization’s profitability, and their feedback reveals opportunities for business growth. An increase in the satisfaction rating transforms into bigger and frequent orders directly. Along with this, word of mouth also attracts many new consumers. The most effective way to measure and enhance