Ask any business about customers or customer support and you’ll hear them say, almost by rote, of course, all our customers are equally important, and our customer support division is working flat out just to make sure that they are always happy. But how often is this the truth? How

A sales funnel is a metaphorical description of the steps or the approach taken by the sales team of a company to sell their product or service. It starts with the preliminary contact and ends, hopefully, with a sale. The sales funnel acts as a visual representation of the lead

It is absolutely imperative for any business to closely monitor sales closely. CRM software integrated with an analytical solution makes this process easier as it lets you generate real-time reports that help you continuously measure various aspects of the process, from the lead-to-customer cycle to payment cycles to customer service

Customers are an important source of income to a product based company of any size. An increase in the number of customers translates to an increase in revenue. Apart from gaining new customers, it is also extremely important for any company to retain their existing customers. Here are few tips

When you are a freelancer, the only real resource you have at your disposal is yourself. Be it marketing, business development, operations, or finance, it is you who has to manage all the functions and drive the efforts. The freedom that comes with a freelancing career comes with a caveat:

Perhaps no two numbers tell the tale of a sales team better than these: number of leads generated and number of leads converted. Salespeople devote a substantial portion of their time and energy to increase the number of leads as this is the pipeline that they have to work with,