This is a continuation of the previous post where we touched on the importance of collaboration between an organization’s sales & marketing teams. One way to improve this collaboration is to involve the sales team in defining the marketing message and planning marketing activities. In this post, we’ll look at

However good the product or service might be or however good the team is, the performance of any business is measured by the number of customers it gains and the revenue it generates. While closing the deal and bringing home the customer is the responsibility of Sales, it is Marketing

Even though it benefits them the most, salespeople can sometimes be very reluctant to regularly use online CRM software due to a dislike of technology or the lack of will to train themselves on something new. Or even if they did get themselves around to doing it, they don’t use

In the last post, we saw the different issues that caused salespeople to waste their time and kept them from doing what they were actually hired for – selling. In this post, we’ll look at some remedies for these issues to make our salespeople more productive. Lead generation — This

With more and more organizations realizing the importance of implementing a coherent and consistent Customer relationship Management (CRM) program and with vendors providing them with newer and innovative tools that solve their needs, the adoption and practice of CRM is seeing an explosive growth today. However, there is a lot

In the last post, we took a look at three reasons why salespeople fail. In this post, we’ll look at some more. Lack of answers: There are some salespeople, especially newbies, who give up at the drop of a hat. They don’t have a proper system to deal with the