However good the product or service might be or however good the team is, the performance of any business is measured by the number of customers it gains and the revenue it generates. While closing the deal and bringing home the customer is the responsibility of Sales, it is Marketing that raises awareness about the […]
Improving Collaboration between Sales & Marketing – Part One Read More »
Even though it benefits them the most, salespeople can sometimes be very reluctant to regularly use online CRM software due to a dislike of technology or the lack of will to train themselves on something new. Or even if they did get themselves around to doing it, they don’t use it the right way to
Online CRM Software: Getting Salespeople Onboard Read More »
In the last post, we saw the different issues that caused salespeople to waste their time and kept them from doing what they were actually hired for – selling. In this post, we’ll look at some remedies for these issues to make our salespeople more productive. Lead generation — This is something that unfortunately happens
Making Salespeople More Productive – Part Two Read More »
With more and more organizations realizing the importance of implementing a coherent and consistent Customer relationship Management (CRM) program and with vendors providing them with newer and innovative tools that solve their needs, the adoption and practice of CRM is seeing an explosive growth today. However, there is a lot more to effective CRM than
Practices to Follow for Effective Customer Relationship Management – Part One Read More »
In the last post, we took a look at three reasons why salespeople fail. In this post, we’ll look at some more. Lack of answers: There are some salespeople, especially newbies, who give up at the drop of a hat. They don’t have a proper system to deal with the various vagaries of the job.
Why Do Salespeople Fail? – Part Two Read More »
Everyone loves data. After all, it is what we have to go by and what we base our decision making on. Whether the objective is to understand the response to our recently launched product or our employee satisfaction level, we need to analyze data and lots of it. In our previous blog posts, we told
Data Collection Techniques and Their Applications Read More »
Selling is not the easiest job in the world. With quarterly and yearly targets on one side and unresponsive customers on the other, the phrase, ‘between a rock and a hard place’ could very well accurately describe a salesperson’s position. Apart from a great work ethic, salespeople need to possess a wide variety of skills
Why Do Salespeople Fail? — Part One Read More »
Ask any business about customers or customer support and you’ll hear them say, almost by rote, of course, all our customers are equally important, and our customer support division is working flat out just to make sure that they are always happy. But how often is this the truth? How often do customers ask for
Developing a responsive customer service Read More »
A sales funnel is a metaphorical description of the steps or the approach taken by the sales team of a company to sell their product or service. It starts with the preliminary contact and ends, hopefully, with a sale. The sales funnel acts as a visual representation of the lead status which helps the salespeople
Building A Sales Funnel Read More »
It is absolutely imperative for any business to closely monitor sales closely. CRM software integrated with an analytical solution makes this process easier as it lets you generate real-time reports that help you continuously measure various aspects of the process, from the lead-to-customer cycle to payment cycles to customer service performance. You can also monitor
Make Smarter Decisions With CRM Reports Read More »
