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CRM Dos & Don'ts

Digital Transformation of the Customer Relationship Management Function – Dos & Don’ts

With the increased availability and usage of digital tools, the needs of customers have also evolved. No longer can firms simply use traditional channels such as telephone and email to maintain their relationships with their customers — they now need to go where their customers are and increase their points of contact. Digital transformation of

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CRM Software

Why is CRM Critical for Sales?

In every business, managing relationships can be seen through various lenses. As the sales manager, when you talk about customer relationship management, you basically indicate a sales app that is used for forecasting revenue, reports, and analytics. Salespeople see it as the system to track sales tasks and ensure that the sales reps meet targets

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How CRM Analytics Helps Businesses to Improve Productivity?

Customer Analytics or CRM Analytics is the term used to describe the processes aimed at capturing and analyzing customer-related data. The CRM analytics tools provide businesses with the information they need to understand their customer’s needs and requirements and helps them to make data-driven decisions to improve customer experience. Especially for the B2B business, CRM

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