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Why Don’t Salespeople Like CRM Software, And What Can You Do About It?

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This post is addressed to the senior management in an organization, the ones who typically take decisions regarding the usage of new technology to improve business processes. The digital transformation of organizations is always a good idea due to its attentive benefits, such as improved efficiency and productivity, but such changes, often drastic, are not […]

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CRM and Social Media

CRM /

Customer is the glue that binds all marketing. Retaining your consumer base is a task easier said than done. During the time that this article takes shape, the screen space is also filled with various social media sites. That’s the first clue. The blend of social media and CRM will have customers listening to you.

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Communicating Effectively with your Prospects & Customers – Part One

CRM /

Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the organization’s growth or it could be the biggest hurdle. I posted a two-part series earlier about the importance of internal communication and the steps an

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