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CRM Dos & Don'ts

Digital Transformation of the Customer Relationship Management Function – Dos & Don’ts

CRM /

With the increased availability and usage of digital tools, the needs of customers have also evolved. No longer can firms simply use traditional channels such as telephone and email to maintain their relationships with their customers — they now need to go where their customers are and increase their points of contact. Digital transformation of […]

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Communicating Effectively with your Prospects & Customers – Part One

CRM /

Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the organization’s growth or it could be the biggest hurdle. I posted a two-part series earlier about the importance of internal communication and the steps an

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