In the previous post, we saw how engagement and customer development can help us nurture our leads and bring them to the finish line. Continuing the discussion in this post, we’ll see some more practices. Have a strategy: Unfortunately, all too often, organizations do not have a strategy in place
Lead nurturing is as important an activity as the others in the sales funnel, if not more. So what if the leads are not yet ready to buy? They clearly have the intent, they have the need, and, once you are able to convince them to cross whatever hurdles that
Last week, we saw how lack of proper communication can hurt internal customer service in an organization. Continuing from there, here are some more: People: Another major obstacle to excellent internal customer service is people, your employees themselves. Arrogance, antagonism, or egotism between two individuals, two teams, or two business
In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example,
Continuing from last week, here are some more skills your customer-facing employees must possess. Quick thinking: Not all customers are the same and neither are their issues or concerns. However, the one thing that is common among all of them is that they want clear and prompt responses and immediate
Regardless of the industry you operate in or the products or services you offer, there are several essential skills that your employees should possess while engaging with your customers. Employees who work in customer-facing roles represent the organization and, to a large extent, are the only face or voice that
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