Generally, businesses believe “Word Of Mouth” is the most powerful sales tool to sell company products and services. Of course, it’s true. But on the internet, there are a lot more words and mouths to speak about a brand.
To leverage the power of word of mouth marketing, encompass CRM solutions into your retail business. It is a system or a strategy where salespeople can create, maintain and strengthen relationships with clients, customers, and prospects.
In earlier days, salespeople spent lots of time manually entering customer data and maintaining customer profiles instead of focusing on core sales operations. But with technological advancement, CRM systems are rapidly evolved allowing businesses to automatically pull customer data from various touch points such as social media conversations, client interactions with company, calls, emails and record complete customer information in a centralized CRM database.
Here are a few reasons how CRM software boosts retail sales:
1. Provide Personalized Customer Care:
CRM system facilitates salespeople to record and collect complete 360-degree customer data on a single platform. With easy access to customer data, the salespeople can keep track of customer tastes, preferences, purchase interests, and buying habits in a more personalized manner.
2. Customer Segmentation Makes Easy:
CRM software enables salespeople in the retail industry to segment customer email lists according to customer interests, age, life stages, demographics, and past purchases. By segmenting customer data into meaningful groups, businesses can target relevant customers with appropriate messages. For example, segmentation of footwear customers vs. shoe customers allows retail stores to send the promotional content of shoes to the relevant shoe audience.
3. Increase Cross-Sell and Up-Sell Opportunities:
CRM software tracks customer original intent in visiting a store as well as shopping habits. This information is useful for employees to initiate conversation, provide necessary information to buy a product or service and implement up-selling and cross-selling techniques.
For example: If your customer has recently purchased a television, then you can suggest them to buy a television stand, stabilizer or a DVD player based on customer income status, profession, interests, wants, purchase patterns, behaviors, and shopping hobbies recorded in a centralized CRM database.
Retail companies envision moving their businesses closer to their customers.
Therefore, leverage the power of retail CRM to redefine customer shopping experiences, boost loyalty, convert shoppers into regular customers’ quickly, speeds up decision making, improves knowledge management, and up-skill team members with self-paced learning options.
Do you want to learn more about retail CRM? Sign up for a free live demo today!