This is a continuation of the previous post where we touched on the importance of collaboration between an organization’s sales and marketing teams. One way to improve this collaboration is to involve the sales team in defining the marketing message and planning marketing activities. In this post, we’ll look at some other ways. Common objectives […]
Improving Collaboration between Sales & Marketing – Part Two Read More »
Even though it benefits them the most, salespeople can sometimes be very reluctant to regularly use online CRM software due to a dislike of technology or the lack of will to train themselves on something new. Or even if they did get themselves around to doing it, they don’t use it the right way to
Online CRM Software: Getting Salespeople Onboard Read More »
In the last post, we saw the different issues that caused salespeople to waste their time and kept them from doing what they were actually hired for – selling. In this post, we’ll look at some remedies for these issues to make our salespeople more productive. Lead generation — This is something that unfortunately happens
Making Salespeople More Productive – Part Two Read More »
With more and more organizations realizing the importance of implementing a coherent and consistent Customer relationship Management (CRM) program and with vendors providing them with newer and innovative tools that solve their needs, the adoption and practice of CRM is seeing an explosive growth today. However, there is a lot more to effective CRM than
Practices to Follow for Effective Customer Relationship Management – Part One Read More »
In the last post, we took a look at three reasons why salespeople fail. In this post, we’ll look at some more. Lack of answers: There are some salespeople, especially newbies, who give up at the drop of a hat. They don’t have a proper system to deal with the various vagaries of the job.
Why Do Salespeople Fail? – Part Two Read More »
A sales funnel is a metaphorical description of the steps or the approach taken by the sales team of a company to sell their product or service. It starts with the preliminary contact and ends, hopefully, with a sale. The sales funnel acts as a visual representation of the lead status which helps the salespeople
Building A Sales Funnel Read More »
Customers are an important source of income to a product based company of any size. An increase in the number of customers translates to an increase in revenue. Apart from gaining new customers, it is also extremely important for any company to retain their existing customers. Here are few tips that help you retain your
Tips To Retain Your Customers Read More »
Nobody likes to see their clients leave them. Especially if there is something that can be done to stop them from leaving us! In the race to sign up as many new customers as possible, we can sometimes neglect to monitor the number of customers discontinuing their relationship with us. Whether they found a more
Are You Monitoring Your Churn Rate? Read More »
