Customer relationship management has existed in multiple forms from the beginning of time, ever since there has been a seller and a buyer. However, we have come a long way from the times when there were few buyers and sellers. The proliferation of the internet has quite possibly been one of the biggest triggers of the exponential growth of the ...

This post is addressed to the senior management in an organization, the ones who typically take decisions regarding the usage of new technology to improve business processes. The digital transformation of organizations is always a good idea due to its attentive benefits, such as improved efficiency and productivity, but such changes, often drastic, are not always welcomed by the people ...

As they say, change is the only constant. That is not to say, however, that not everyone in an organization welcomes change. Either because they have to learn something new or because they feel like something new has been hoisted upon them, many employees resist change. The same is true of salespeople and CRM software, the solution that allows users ...

With the increased availability and usage of digital tools, the needs of customers have also evolved. No longer can firms simply use traditional channels such as telephone and email to maintain their relationships with their customers — they now need to go where their customers are and increase their points of contact. Digital transformation of CRM can augur multiple benefits ...

Customer Relationship Management (CRM) has been completely transformed with the introduction of technology in the form of CRM software. A further revolution in CRM technology is online CRM software, where firms can access their solution from anywhere and at any time. As more and more organizations have started deploying and using online CRM software, there has also been an increase ...

The digital transformation of the Customer Relationship Management (CRM) function has been in the works for a long time now. In many organizations, CRM has been limited to just selling the product, that is, just the time it takes for the prospect to go on to become a customer. However, it is essential to take a wider view of the ...