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Ensure Proper Business-Client Relationship with CRM Software

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In any industry the relationship between client and the company is important. It helps businesses uncover new opportunities, differentiate from the competition, and enhance customer service. A sophisticated CRM software solution helps businesses cultivate and maintain a client-base that serves as a long-term asset for the firm. It provides an analytical framework for managing and […]

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CRM Software Helps Map your Consumer Demographic

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Demographic profiling is an essential exercise that must be done when promoting products and services. Rationalizing segments of the overall population will help businesses narrow down on their target audience. Online CRM software helps filter through different types of demographics related to age, gender, and income levels to give vendors a clear cut picture of

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CRM and Social Media

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Customer is the glue that binds all marketing. Retaining your consumer base is a task easier said than done. During the time that this article takes shape, the screen space is also filled with various social media sites. That’s the first clue. The blend of social media and CRM will have customers listening to you.

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Benefits of Sales Force Automation – Part One

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The sales function of any organization is one of the most important business functions, if not the most important. The sales function has a direct impact on the organization’s bottom line and the more effective the sales team, the more profitable the organization. Therefore, every organization must seek to optimize its sales function and ensure

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Aren’t Internal Customers as Important as External Customers? – Part Two

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Last week, we saw how lack of proper communication can hurt internal customer service in an organization. Continuing from there, here are some more: People: Another major obstacle to excellent internal customer service is people, your employees themselves. Arrogance, antagonism, or egotism between two individuals, two teams, or two business units can seriously hamper their

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Aren’t Internal Customers as Important as External Customers? – Part One

CRM, Spend Management /

In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example, say the marketing team works

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Essential Customer Service Skills your Employees Should Have – Part Two

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Continuing from last week, here are some more skills your customer-facing employees must possess. Quick thinking: Not all customers are the same and neither are their issues or concerns. However, the one thing that is common among all of them is that they want clear and prompt responses and immediate resolutions. In the last post,

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Communicating Effectively with your Customers and Prospects – Part Two

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How you communicate with your prospects and customers, as noted in the previous post, has a direct impact on the growth of your organization. You may have a great development team or run the best marketing campaigns but if you can’t effectively communicate with your prospects or customers, it will all come to naught. In

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