In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example, say the marketing team works […]
Aren’t Internal Customers as Important as External Customers? – Part One Read More »
Regardless of the industry you operate in or the products or services you offer, there are several essential skills that your employees should possess while engaging with your customers. Employees who work in customer-facing roles represent the organization and, to a large extent, are the only face or voice that the customer knows in that
Essential Customer Service Skills your Employees Should Have – Part One Read More »
How you communicate with your prospects and customers, as noted in the previous post, has a direct impact on the growth of your organization. You may have a great development team or run the best marketing campaigns but if you can’t effectively communicate with your prospects or customers, it will all come to naught. In
Communicating Effectively with your Customers and Prospects – Part Two Read More »
Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the organization’s growth or it could be the biggest hurdle. I posted a two-part series earlier about the importance of internal communication and the steps an
Communicating Effectively with your Prospects & Customers – Part One Read More »
This is a continuation of the previous post where we touched on the importance of collaboration between an organization’s sales and marketing teams. One way to improve this collaboration is to involve the sales team in defining the marketing message and planning marketing activities. In this post, we’ll look at some other ways. Common objectives
Improving Collaboration between Sales & Marketing – Part Two Read More »
However good the product or service might be or however good the team is, the performance of any business is measured by the number of customers it gains and the revenue it generates. While closing the deal and bringing home the customer is the responsibility of Sales, it is Marketing that raises awareness about the
Improving Collaboration between Sales & Marketing – Part One Read More »
Even though it benefits them the most, salespeople can sometimes be very reluctant to regularly use online CRM software due to a dislike of technology or the lack of will to train themselves on something new. Or even if they did get themselves around to doing it, they don’t use it the right way to
Online CRM Software: Getting Salespeople Onboard Read More »
In the last post, we saw the different issues that caused salespeople to waste their time and kept them from doing what they were actually hired for – selling. In this post, we’ll look at some remedies for these issues to make our salespeople more productive. Lead generation — This is something that unfortunately happens
Making Salespeople More Productive – Part Two Read More »
With more and more organizations realizing the importance of implementing a coherent and consistent Customer relationship Management (CRM) program and with vendors providing them with newer and innovative tools that solve their needs, the adoption and practice of CRM is seeing an explosive growth today. However, there is a lot more to effective CRM than
Practices to Follow for Effective Customer Relationship Management – Part One Read More »
In the last post, we took a look at three reasons why salespeople fail. In this post, we’ll look at some more. Lack of answers: There are some salespeople, especially newbies, who give up at the drop of a hat. They don’t have a proper system to deal with the various vagaries of the job.
Why Do Salespeople Fail? – Part Two Read More »
