With the increased availability and usage of digital tools, the needs of customers have also evolved. No longer can firms simply use traditional channels such as telephone and email to maintain their relationships with their customers — they now need to go where their customers are and increase their points

Customer Relationship Management (CRM) has been completely transformed with the introduction of technology in the form of CRM software. A further revolution in CRM technology is online CRM software, where firms can access their solution from anywhere and at any time. As more and more organizations have started deploying and

The digital transformation of the Customer Relationship Management (CRM) function has been in the works for a long time now. In many organizations, CRM has been limited to just selling the product, that is, just the time it takes for the prospect to go on to become a customer. However,

Assessing the right CRM technology needs a big checklist. Security features are one of the critical line items that your business must tick off. Starting from prospecting to conversions, customer relationship management makes it simple for you to evolve quickly. But did you even think about the different ways what

Today, a customer relationship management platform is the most sought after solution worldwide. The software is a fully functional and feature-rich application; it is presently undergoing a massive transformation propelled by artificial intelligence. Companies are looking for robust CRM software solutions with AI capabilities. These solutions are powerful data aggregation

In every business, managing relationships can be seen through various lenses. As the sales manager, when you talk about customer relationship management, you basically indicate a sales app that is used for forecasting revenue, reports, and analytics. Salespeople see it as the system to track sales tasks and ensure that