Online CRM software can give a great boost to your customer relationship management efforts – if implemented and used the right way. If not, your CRM software solution can just be a complicated and costly toy that your employees have no idea how to use while it burns a giant hole in your balance sheet. […]
Deploying Online CRM Software? Here Are Some Things to Keep In Mind Read More »
Small and medium-sized businesses have specific requirements for CRM software for which they need customized solutions. Custom-made online CRM solutions figure out the actual needs of small businesses and enable them to provide better service to customers and prospects. The software is designed for a variety of SMB users and it can be pre-customized. The
Custom-made Online CRM Solutions for SMBs Read More »
Demographic profiling is an essential exercise that must be done when promoting products and services. Rationalizing segments of the overall population will help businesses narrow down on their target audience. Online CRM software helps filter through different types of demographics related to age, gender, and income levels to give vendors a clear cut picture of
CRM Software Helps Map your Consumer Demographic Read More »
Customer is the glue that binds all marketing. Retaining your consumer base is a task easier said than done. During the time that this article takes shape, the screen space is also filled with various social media sites. That’s the first clue. The blend of social media and CRM will have customers listening to you.
CRM and Social Media Read More »
The sales function of any organization is one of the most important business functions, if not the most important. The sales function has a direct impact on the organization’s bottom line and the more effective the sales team, the more profitable the organization. Therefore, every organization must seek to optimize its sales function and ensure
Benefits of Sales Force Automation – Part One Read More »
In the previous post, we saw how engagement and customer development can help us nurture our leads and bring them to the finish line. Continuing the discussion in this post, we’ll see some more practices. Have a strategy: Unfortunately, all too often, organizations do not have a strategy in place to nurture their leads. There
Lead Nurturing Practices that Lead to Success – Part Two Read More »
In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example, say the marketing team works
Aren’t Internal Customers as Important as External Customers? – Part One Read More »
Regardless of the industry you operate in or the products or services you offer, there are several essential skills that your employees should possess while engaging with your customers. Employees who work in customer-facing roles represent the organization and, to a large extent, are the only face or voice that the customer knows in that
Essential Customer Service Skills your Employees Should Have – Part One Read More »
How you communicate with your prospects and customers, as noted in the previous post, has a direct impact on the growth of your organization. You may have a great development team or run the best marketing campaigns but if you can’t effectively communicate with your prospects or customers, it will all come to naught. In
Communicating Effectively with your Customers and Prospects – Part Two Read More »
Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the organization’s growth or it could be the biggest hurdle. I posted a two-part series earlier about the importance of internal communication and the steps an
Communicating Effectively with your Prospects & Customers – Part One Read More »
