Customer is the glue that binds all marketing. Retaining your consumer base is a task easier said than done. During the time that this article takes shape, the screen space is also filled with various social media sites. That’s the first clue. The blend of social media and CRM will
The sales function of any organization is one of the most important business functions, if not the most important. The sales function has a direct impact on the organization’s bottom line and the more effective the sales team, the more profitable the organization. Therefore, every organization must seek to optimize
In the previous post, we saw how engagement and customer development can help us nurture our leads and bring them to the finish line. Continuing the discussion in this post, we’ll see some more practices. Have a strategy: Unfortunately, all too often, organizations do not have a strategy in place
Lead nurturing is as important an activity as the others in the sales funnel, if not more. So what if the leads are not yet ready to buy? They clearly have the intent, they have the need, and, once you are able to convince them to cross whatever hurdles that
Last week, we saw how lack of proper communication can hurt internal customer service in an organization. Continuing from there, here are some more: People: Another major obstacle to excellent internal customer service is people, your employees themselves. Arrogance, antagonism, or egotism between two individuals, two teams, or two business
In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example,
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