Many businesses consider the requirement gathering process for purchasing a CRM product from a vendor as time consuming and unnecessary, but without this you can come across unseen problems in the future. If a product is purchased without requirement analysis, then the entire system has to be reorganized to match with the product. But this is not the ideal process, ...

Today, many CRM innovations are implemented but sometimes such ‘innovations’, if not put to proper use, can complicate the process of converting leads into actual sales customers. Small businesses that have less than 500 employees can make 99.7% of business in the U.S. But of those small business enterprises, about 50% fail in the first few years with their owners ...

Before starting, it is important for you to understand what customer relationship management (CRM) is and how integrating it can be beneficial for your organization. Your sales department has all the tools that improve tracking, keep prospects organized, and generate activity alerts they require for staying privy to the actionable and relevant information. Moreover, the sales team can now focus ...

Are you thinking of deploying an automated CRM software solution for streamlining your business? If your answer is “yes”, then move ahead and go for it. If you do not have any sales or marketing automation tools in your business, then there are numerous reasons for you to implement them. A good CRM system can save you time, resources, enhance ...

Measuring your sales team’s performance is highly important, as it helps you optimize individual and group performance, pipelines and conversion. Planning, collecting data, and analyzing information are three key variables of your sales department. It is important for you to know which KPI’s are essential, before tracking them effectively. Lead gathering turns futile when they cannot get converted. CRM software ...

Today, reducing manual labor and increasing efficiency are top pursuits of every business. In order to ensure that you are always on top of your game, a customer relationship management system is a must. Many B2B organizations give up as they do not understand why there are so many CRM tools available in the market, although very few of them ...