In the previous post, we saw how engagement and customer development can help us nurture our leads and bring them to the finish line. Continuing the discussion in this post, we’ll see some more practices. Have a strategy: Unfortunately, all too often, organizations do not have a strategy in place to nurture their leads. There […]
Lead Nurturing Practices that Lead to Success – Part Two Read More »
Lead nurturing is as important an activity as the others in the sales funnel, if not more. So what if the leads are not yet ready to buy? They clearly have the intent, they have the need, and, once you are able to convince them to cross whatever hurdles that stopped them from buying, you
Lead Nurturing Practices that Lead to Success – Part One Read More »
Last week, we saw how lack of proper communication can hurt internal customer service in an organization. Continuing from there, here are some more: People: Another major obstacle to excellent internal customer service is people, your employees themselves. Arrogance, antagonism, or egotism between two individuals, two teams, or two business units can seriously hamper their
Aren’t Internal Customers as Important as External Customers? – Part Two Read More »
In any organization, no one person or one business function can run the entire show or claim to provide for all the needs of the customer. Employees, teams, and functions have to work together in any organization. Sometimes, the output of one function is the input to another. For example, say the marketing team works
Aren’t Internal Customers as Important as External Customers? – Part One Read More »
Continuing from last week, here are some more skills your customer-facing employees must possess. Quick thinking: Not all customers are the same and neither are their issues or concerns. However, the one thing that is common among all of them is that they want clear and prompt responses and immediate resolutions. In the last post,
Essential Customer Service Skills your Employees Should Have – Part Two Read More »
Regardless of the industry you operate in or the products or services you offer, there are several essential skills that your employees should possess while engaging with your customers. Employees who work in customer-facing roles represent the organization and, to a large extent, are the only face or voice that the customer knows in that
Essential Customer Service Skills your Employees Should Have – Part One Read More »
How you communicate with your prospects and customers, as noted in the previous post, has a direct impact on the growth of your organization. You may have a great development team or run the best marketing campaigns but if you can’t effectively communicate with your prospects or customers, it will all come to naught. In
Communicating Effectively with your Customers and Prospects – Part Two Read More »
Communication is perhaps the most important factor that affects an organization’s growth. This effect can be either positive or negative – it could be a great building block for the organization’s growth or it could be the biggest hurdle. I posted a two-part series earlier about the importance of internal communication and the steps an
Communicating Effectively with your Prospects & Customers – Part One Read More »
This is a continuation of the previous post where we touched on the importance of collaboration between an organization’s sales and marketing teams. One way to improve this collaboration is to involve the sales team in defining the marketing message and planning marketing activities. In this post, we’ll look at some other ways. Common objectives
Improving Collaboration between Sales & Marketing – Part Two Read More »
However good the product or service might be or however good the team is, the performance of any business is measured by the number of customers it gains and the revenue it generates. While closing the deal and bringing home the customer is the responsibility of Sales, it is Marketing that raises awareness about the
Improving Collaboration between Sales & Marketing – Part One Read More »
